The Facility Management program is a very broad program. To demonstrate this to prospective and potential students, Hanze University of Applied Sciences commissioned an accessible video featuring three current and former students. In this collaborative video, the students discuss their current work and why you should choose the Facility Management program.
HANZE
The client
Hanze University of Applied Sciences in Groningen is a university of applied sciences where many young people learn and grow together. The school aims to connect with potential students through social media. This makes it easier for young people to learn more about the programs and life at the school. On platforms like Instagram, Hanze shares exciting stories, photos, and videos showcasing what the school has to offer.
Short-form videos For instagram
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During the Open Day, the video was used to easily provide additional information. This showed high school students that there are many different options for their studies.
These short-form videos were used by Hanze to promote the Facility Management course on Instagram and during open days.
Short-form videos like this quickly engage people on social media and generate many impressions of the training in short videos.